Logo and package redesign for a vodka brand whose name comes from an iconic street on the north side of Chicago. Drinking responsibly takes on new meaning as this vodka gives back fifteen percent of its profits to the community. Halsted Vodka, which debuted in Chicago in October 2012, earned a gold medal at the San Francisco World Spirits Competition a year later. Halsted Vodka uses social media to promote community and connectedness. Shown are some graphic communications incorporating the Halsted Vodka brand for use on Facebook and Instagram.