Based in Chicago, The Good Wife is a CBS drama starring Julianna Margulies as a wife and mother who re-enters the workforce to support her family after her husband's very public sex and political corruption scandal lands him in jail. A campaign utilizing print, TV, digital and social media helped make this network program the number one new show in Chicago in its first season. The last episode aired in May, 2016.

Logo and package redesign for a vodka brand whose name comes from an iconic street on the north side of Chicago. Drinking responsibly takes on new meaning as this vodka gives back fifteen percent of its profits to the community. Halsted Vodka, which debuted in Chicago in October 2012, earned a gold medal at the San Francisco World Spirits Competition a year later. Halsted Vodka uses social media to promote community and connectedness. Shown are some graphic communications incorporating the Halsted Vodka brand for use on Facebook and Instagram.

A typographic concept for Cherry Republic, a store with roots in northern Michigan specializing in gourmet cherry products and gifts. This design was Cherry Republic's most popular shirt of the summer in 2010, selling their first 200 shirts in 2 weeks. Due to Cherry Republic's growth in the state of Michigan during the past few years, I was asked to update the original design to be printed on long-sleeve hooded T-shirts for the summer of 2014. The "No Passport Required" sweatshirt was designed to appeal to young men and to promote Cherry Republic as a destination.

Projects:

Visitor Management System: I collaborated with our IT department to create screen graphics for the display.

Hustle Up the Hancock: Signage to hang in the stairwells of the Hancock Center during a yearly stair climb.

Media Facade: Designs for the facade of the CBS 2 Broadcast Center. The colorful design was inspired by TV color bars and was intended to be a dynamic and interactive display of light and color anchored by a large screen showcasing CBS programming and messaging. A ticker was later added by an architecture firm. The second option was a simple concept of floating CBS eyes to complement the large screen and create a branding opportunity for the broadcast center from the west and south.

Eye on Retirement: Set design for a commercial client utilizing existing space in our news studio. New props, furniture and a color palette of light blues, orange and gold to distinguish this program from our newscasts.

Big Brother: Digital displays to promote a casting call for this popular TV show at Block 37, a mall adjacent to our studios.

CBS 2 Broadcast Center: A collaboration with a partner architecture firm on some areas of our building requiring graphic design. Typography and colors were inspired by our branding on-air, online and in print.

The Heart of Chicago: I curated and designed an exhibit of high school student art in our lunchroom.

News Studio: Custom graphics and lighting for CBS 2 Chicago’s election night coverage.

Co-branded logo and identity for CBS Chicago, the network-owned television station in Chicago. Making its debut on the 10 o'clock news on October 27, 2002, it is the longest-running logo for this CBS television station. A wide range of projects showcases the many applications of the CBS 2 logo, including print, outdoor, mobile, scenic, and environmental design.

Mario Make Me A Model is a competition sponsored by Tricoci Salon & Spa to identify top talent in the Midwest. The contest spans 3 months and culminates with the announcement of the winner at a runway show in Chicago. I designed, directed, and edited the open model call spots for each of the 5 finalists in addition to the commercial promoting the runway show. My work has also included digital ads and social media work for Mario Make Me A Model as well as radio commercials and TV spots for the Killer Cuts campaign.

Design and branding for campaigns in the health space. Some of the work aired on CBS television stations across the country.

I have designed a variety of identities. Some logos were created for CBS Chicago clients, and other designs were completed for my clients. Some designs are spec work.

Note: The CBS Eye was designed by William Golden in 1951.

Aspire is a global healthy energy drink brand. I worked closely with their senior leadership team on a variety of branding initiatives to elevate the marketing of the Aspire brand. Projects include social media posts, Facebook and Amazon ads, point-of-sale collateral, in-store videos, and presentations. I also designed a logo for Aspiring Artists, Aspire's live music festivals that support local artists at events around the country. The original Aspire logo (large A with floral elements) and package design are the work of another designer. During my tenure at Aspire, I began working with their VP of Marketing and CEO on a refresh of the brand. Some of those designs are shown here.

A small collection of original photography. Some of the images were shot for work-related projects.

Logo animation for The Center for the Science of Early Trajectories

Chicago Symphony Orchestra: Jaws in Concert TV Commercial

CBS Eye on Retirement Open

The Truth in 17 Seconds PSA

One For One Chicago Brand Video

Sizzle reel for A Way Forward, Maaria Mozaffar’s Digital Series

National Epilepsy Foundation TV Commercial

Catch Your Breath PSA