Puebla 1862 is a beer launched on Cinco de Mayo in 2020 at a local brewery in the Chicago area. I created the design of the logo and label. In my research, I found a map of the city of Puebla, Mexico, from that period showing the French army’s plan of attack. I used the map as a subtle texture on the label. In addition, I created a short video to promote its release on the brewing company’s social media channels. My strategy was to tell the history of the battle that this holiday celebrates in just 10 seconds using minimal copy and sound effects. All my work was pro bono as this was my nephew’s recipe and concept.